THE ENTRY PERIOD IS NOW CLOSED AND JUDGING HAS STARTED.

The Brand X Challenge is a national experience design competition for undergraduate design, architecture and marketing students enrolled at a participating U.S. college or university. Participating student teams (up to four students each) will learn about the growing experience design discipline as they develop an experiential activation featuring Sephora.

Brand X is produced by leading experience design company MAS Event + Design and Event Marketer magazine. In 2020, the program features Sephora. For 2020, students were challenged to create an experiential activation for Sephora. Managing the entry process and communications with students are the editors of Event Marketer magazine, the industry’s leading publication on experience design and marketing.

Entries are due by midnight (eastern time) on April 30. Hey you night owls: We will leave the portal open until 9am (eastern time) the next day (May 1) for those that choose to upload into the wee hours. No extensions will be granted. Judging will begin in mid-May and winners will be announced in June. For entry questions or support, contact Brand X manager Kaylee Hultgren at khultgren@accessintel.com.